Mudra Institute of Communications, Ahmedabad conducted its Entrance Exam – MICAT - for admission to its 2 Year Post Graduate Diploma in Management Communications on 2nd March 2013. MICAT seems to have moved back to its 2011 pattern. But this was not surprising as this pattern was in line with the sample paper released by MICA.
The paper comprised two test booklets – Test booklet 1 and Test Booklet 2.
Test Booklet – 1
This booklet had two questions. The questions were descriptive in nature. This section tested the writing ability and creative skills of test-takers. The total time given for attempting these questions was 35 minutes.
The first question was based on Essay Writing. The topic for the essay was ‘It is ethical to sell fairness creams.’ The essay question was further sub-divided into three questions. In the first and the second question, 5 points each had to be written in favour of and against the topic. In the third question, an essay of 200 words had to be written either in favour of or against the topic. The instructions for the question clearly stated that ‘no marks would be awarded for a neutral viewpoint’. The Story Writing question had 2 different pictures. One picture had a painter sitting on a support and painting a wall and the second picture had five birds sitting on electric wires, against a dark sky. The students had to write a story in 300 words on one of these pictures.
Test Booklet - 2
This booklet had five sections – A, B, C, D and E. Section A had a Psychometric Test, Section B was based on Logical Reasoning, Section C had questions based on Quantitative Aptitude, Section D was Language Comprehension and Section E had questions based on General Knowledge. Sections B, C, D and E had multiple-choice questions and there was a penalty of ¼ marks for every incorrect answer. The total time allotted for Test Booklet-2 was 2 hours 30 minutes.
Section A had a Psychometric Test. The test booklet clearly stated that it was imperative to attempt all the questions in this test and failure to do so would lead to disqualification of the candidate. There were no correct or incorrect responses to these questions. This part had 3 sets of questions. The first set of questions had 30 statements out of which one had to pick 10 statements describing one’s personality traits. The statements did not need to be ranked. The second set of questions asked one to choose from a set of two arguments and to rate them in accordance with one’s personality traits. In the third set of questions, one had to rank the various responses to given situations on a scale of 1 to 6 (where a rating of 1 implied highest priority and a rating of 6 meant lowest priority).
Section B had questions based on Logical Reasoning. All the questions had 5 options each. There were 15 Word Combination questions, 5 Statement – Assumption questions, 5 Statement - Conclusion questions and 10 Visual Reasoning questions in this section. Word combination is one question type that is unique to MICAT and cannot be seen in any other management entrance exam. These questions were of moderate level of difficulty. A student could have easily attempted 20-22 questions in this section.
Section C, which was based on Quantitative Ability, was a new addition in MICAT. This section did not appear in MICAT 2013. There were 30 questions in this section and all the questions had 4 options. The questions were from areas like Data Interpretation, Modern Math and Algebra. There were 4-5 questions on Data Interpretation, 3-4 questions on ratio-proportion, 2-3 questions on percentages, 2 questions on speed and distance, 2 questions on work and time, 1 question on profit and loss, 1 question on heights and distance, 1 question on geometric progression, 1 question on interest and a few questions based on miscellaneous topics. The questions were of moderate level of difficulty. A student could have attempted 18-20 questions in this section.
Section D, just like the previous section, was not present in MICAT 2013. This section was based on Language skills and had 30 questions in total. RC and vocabulary questions dominated this section. There were 2 Reading Comprehension Passages with 5 questions each. The questions in the RC passages were mostly inference based. Apart from these, there were 5 questions on Sentence Correction, 10 questions on sentence completion (vocabulary based), 3 questions on Para Jumbles and 2 questions on Sentence Jumbles. The questions based on RC were easy while the remaining questions were of moderate level of difficulty. An attempt of 23-25 questions can be considered as a good attempt.
Section E had questions based on General Knowledge and Current Affairs. Most of the questions were based on current G.K. while a few were based on static G.K. The questions were based on advertising, marketing, films, media and global awareness. This section had questions of moderate difficulty level. Candidates with good knowledge about advertising campaigns, products – their symbols and tag lines, etc. stood a fair chance of correctly answering the questions in this section.
Disclaimer: All information on cut-offs, analysis, answer key and scores are based on independent analysis and evaluation made by Career Launcher. We do not take responsibility for any decision that might be taken, based on this information.
All the best
Team CL
