Marketing Specialisation in BBA Programme acquaints student to gain complete knowledge of marketing management. The key courses canvassed in this Specialisation are Integrated Marketing Communication, Sales and Distribution, Services Marketing, Product and Brand Management, Consumer Behaviour, among others.

BBA in Finance imparts comprehensive understanding of money, accounting, and advanced concepts to settle complex monetary issues. The primary courses covered under Finance Specialisation are Financial Modeling and Analytics, Security Analysis & Portfolio Management, Financial Markets, Financial Services, and Insurance, to name a few.

Entrepreneurship Specialisation focuses to encourage a sturdy entrepreneurial attitude among students. This Specialisation allows students to learn specific knowledge and abilities required to formulate an entrepreneurial venture. Further, it lends the firmness to transform their innovative thoughts into new organizations. Courses under this Specialisation are Venture Creation Strategy and Simulation, Family Businesses Essentials, Entrepreneurial Marketing & Finance, Global Entrepreneurship.

BBA degree with a Specialisation in International Business is the most ideal for a competitor who needs to seek after higher studies/profession abroad. The course prepares future leaders to know about the business administration in a global environment. The course list for this Specialisation incorporates Emerging Markets in International Business, International Business Environment, EXIM Procedures and Documentation, International Finance, Cross-Cultural Management, International Finance, among others.

Business Analytics evolves information and train students on prescriptive, descriptive, and predictive business modelling abilities. These are the most recent apparatuses/strategies and software are used to analyse and solve issues for the implementation of changes and business development. The course list for this Specialisation incorporates includes Statistics with R, Simulations and Heuristics, SaS and Tableau, Python Programming, SQL, Machine Learning & AI, Social Media Analytics, Neural Networks an Deep Learning.

BBA in Human Resource Management is a Specialisation which focuses on helping students understand the recruitment process, managing people, and providing direction and guidance to the workforce. The course list for this Specialisation includes HR Tools and Techniques, Industrial Relations and Labour Laws, Leadership and Change Management, Recruitment and Selection, and Organizational Development.

This Specialisation is designed in collaboration with the Association of Certified Chartered Accountants (ACCA), UK. This is one-of-a-kind specializations offered with ACCA certification as it integrates the curriculum of ACCA with the BBA degree. A student thereby saves time spent on pursuing ACCA certification on their own. If a student pursues this Specialisation, they can directly get exemption of six ACCA courses in the certification. The course list includes Advanced Management Accounting, International Law, Financial Reporting, International Financial Management, Performance Management, Audit and Assurance, among others.

This immensely trending specialisation in BBA will give you hands-on understanding in modern advertising, marketing communications and public relations while also preparing for them for competitive industry. It provides a foundation for creativity in advertising a product or service as well framing PR strategies for business awareness, reach and publicity. Similarly, brand management, public relations, media management, all aspects are being combined in theoretical and practical study.