Certificate in Text and Web Analytics

This Certificate Program on Text and Web Analytics is designed to give you exposure to the emerging field of contextual analytics. This Certificate in Text and Web Analytics is explicitly curated for those who want to get skilled in data mining,

  • Learn Data Interpretation: It is an important aspect of any business as extracting patterns from text or web interactions provides useful insights that helps in good decision making.
  • Learn Audience Acquisition and Behavior Analysis in real-time: These are the latest and most widely used approaches in Text and Web Analytics.
  • Get skilled in web crawling, web scraping & text mining.
  • Duration: 2 weeks
  • Learning Mode: Faculty-led online
  • Eligibility: BBA, BCom, BSc (Stats), MBA, MSc (Stats)

Modules We Cover

Text Analytics
Web Analytics


Has spent two decades in the corporate world in areas as diverse as Cryogenics, Steel, International Trade, Consulting and IT with organizations such as British Oxygen, Tata Steel, PwC and Compaq-HP. He has taught at the University of Iowa and has been a visiting faculty at IIM Lucknow, IIM Raipur, IIM Udaipur, IIM Shillong.

Charanpreet Singh

BTech (IIT Kanpur), MBA (University of Iowa), Co-Founder and Associate Dean - PRAXIS

He has worked as an online SAS trainer at Wireclass and provided online analytics training in U.S.A. and U.K. He worked as a Professor of Data Mining, Data Visualization and Advanced Analytics at iNurture Education Solutions Pvt. Ltd after which he has joined Praxis Business School as an Assistant Professor of Business Analytics.

Gourab Nath

MSC (WB State University)

Comes with an experience of 27 years delivering Management and IT consulting services in large organizations like (PwC) and CMC Ltd. He was a partner in the Management Consultancy Business at PwC and led large software projects in India and abroad.

Jaydeep Mukherjee

BTech (IIT Kharagpur), MTech (ISI Kolkata)

Suresh Krishnaswamy (popularly known as Sky) heads our Big Data & Business Analytics Center of Excellence. Sky has rich experience of over 26 years ranging from IT consulting, transition, transformation,applications development, to strategy making and business analyses with leading global IT and Consulting services companies in India and abroad.

Suresh Krishnaswamy

Head - COE - Big Data and Analytics

Has close to 2 decades of industry and 5 years of teaching experience. Has worked as Senior Scientist at TCS Innovation Labs after stints with Akamai Technologies, ONGC and Hindustan Motors. His areas of interest include Advanced Statistical Modeling, Data Mining, Graph Theory, Discrete Math and Internet Technologies.

Jaydip Sen

B.E (Jadavpur University), M.Tech(ISI, Kolkata); Pursuing PhD in Information Privacy in IoT

He is listed as one of the 10 prominent analytics academicians in India by Analytics India Magazine.Has spent nearly two decades in the IT, software and management consultancy business and has worked in Tata Steel, Tata IBM, PwC, where he was a partner and in IBM where he was the head of the Kolkata Delivery Centre.

Dr. Prithwis Mukerjee

B.Tech (IIT Kharagpur), M.S., Ph.D. (University of Texas at Dallas) Program Director - Business Analytics

Has been one of the most prominent market researchers of the country in the last decade and has worked in the top three multinational MR agencies of India - The Nielsen Company, TNS and IMRB International for 13 years in different functional and leadership roles. He was Associate Director at Nielsen and Group Business Director at IMRB International.

Prasenjit Das Purkayastha

M.Sc (J.U); PGDM (Goa Institute of Management)

Has worked in the industry for 4 years in Planning and Operations at HPCL prior to joining academics. He is actively involved in corporate training and has successfully completed training sessions on Data Mining processes in organizations like Abzooba, Infosys, TCG, ICICI Bank.

Subhasis Dasgupta

B. Tech (NIT, Surat); MBA (IBS); Research Scholar (IIM Ahmedabad)

Demo of a live session

About the Praxis

Praxis Business School, Kolkata, is a premier B-School whose courses are rated among India's top two in Big Data and Analytics domain. It is one of the most trusted and influential management education institutions in India. Praxis Business School is motivated by the desire to generate business professionals who can partake in and add to the economic development of the country.

Course Key Features

Career Benefits

Python developers with skills in web crawling, web scraping & text mining are amongst the most sought-after professionals in India. The career options available to a Text and Web Analytics Expert are as follows:

  • Web Analytics Specialist
  • Natural Language Processing Engineer

Outcome of the Program

Certificate Program in Text and Web Analytics is one of the key requisites in any large organization. The time is at its best for someone to take up a career in this domain. Enormous opportunities and extreme dearth in getting candidates force large organizations go helter-skelter. It is imperative that career seekers grab this opportunity.

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Frequently Asked Questions

Web Analytics is the measurement, collection, analysis and reporting of web data for understanding and optimizing web usage which is often used as a tool for business and market research, and to assess and improve the effectiveness of a website.

Text Analytics, roughly equivalent to text mining is the process of deriving high quality information from text.

The focus on foundational knowledge in this Certification Program gives anyone and everyone with the ambition to learn Text and Web Analytics the opportunity to do so.

The job market for Text and Web Analytics Professionals is huge and vibrant as professionals who are skilled in the art of text mining and web analytics are highly valued in companies today because almost every company logs their user-generated textual and web related data, which when analyzed, can provide critical insights for business profitability.

There are no eligibility criteria, but a student with a background in coding and familiarity with basic mathematical concepts like vectors and matrix manipulation will be a plus.