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- Questions to Ask while Choosing a Franchisee
Questions to Ask while Choosing a Franchisee
- Does the brand have visibility at both local & national levels?
- What are its strategy and method of doing business?
- Does it provide support in content, marketing, collateral design, etc.?
- Does it send a start-up kit to its new franchisees?
- Does it provide assistance in recruitment & training of staff?
- Do the executives visit and help the franchisee in its day-to-day activities?
- Does it offer regular training programs on academics, sales, marketing, etc.?
- Are the existing franchisees, as well as customers, happy?
