Artificial Intelligence is the latest buzzword in marketing and it's hard to live a day without hearing it at least half a dozen times. But what really is Artificial Intelligence?
Artificial Intelligence (AI) is a branch of computer science that theorizes and develops computer systems that can perform tasks that usually require human intelligence. These include but are not limited to speech recognition, visual perception and decision-making.
Research has shown that the possibilities for use and leveraging of AI are endless, and it can serve a variety of functions in your business. As much of marketing is currently focused on digital, it is no wonder that AI has come to take a firm place in the field. As a result of this, AI can be used to improve your business or blog. Let's take a look at some ways that AI has been used recently to increase traffic to a website or blog.