How to do Marketing and Sales Promotion?

Identify a specific problem your target market/audience is facing; and offer a solution
Develop marketing communications accordingly - to generate awareness and to promote
Ensure that your communication plank is distinct from that of your competitor(s)
Distribute leaflets; put up posters, banners & hoardings in the initial stage
Follow it up with cold calling, direct meetings, organizing seminars, and institutional tie-ups
Send emails with important information to nurture your leads
Offer free trials & demo classes for customers to have a touch-and-feel of your offerings
Build upon, and increase, your online presence (FB, Instagram, Google AdWords, etc.)
Design a microsite, add a lead generation form to capture leads at a much lower cost
Interact with your customers; ask relevant questions; and be prepared to resolve any queries