Firebird was born out of a desire to create world-class contemporary Management Leadership. The ethos of industry relevance was embedded in the very beginning as a result of its origins in industry. The institute initially began as an integral leadership development exercise of the 1500 crore Bannari Amman spinning Mills/Shiva Texyarn Group of companies and later morphed to offer full time a master’s program in management.

The program offerings significantly vary from those of even much more established peer institutions who operate as purely academic entities. Firebird is probably the only MBA/PGDM institution in India where more than 40 % revenue come from corporate services as against student fee collections bearing testimony to our claim of being the only truly industry operated MBA/ PGDM program in this part of the country.

Firebird was started with the objective of providing industry ready students on day one of graduation. An industry ready means they are aware and know the industry problems and ways to handle these situations on day one in the company. This can happen only if they are already trained in an industry setup. Thus the 70% program refers to all practical engagements designed to nurture leadership and all rounded personalities in our PGDM cohort.

Benefits of the 70% program structure

• Compulsory to work in an on-campus or off campus industry 4-6 hours a day
• Get paid stipends of up to 50% of your tuition fees
• Attend only 2.5 hours of normal classes per weekday
• Excel in your academics as you have the much needed real world experience
• experience and knowledge at the same time

Firebird’s Post Graduate Diploma in Management (PGDM) is fully linked with industry. Every student of the Programme would work under the mentorship of a corporate executive. The student would learn practical side of Management from the corporate mentor throughout the two years of the study. The Internship in industry effectively commences for all Firebird students from the first day of their study. While the students internalise management concepts from faculty members, they would get exposed to the practice of management through their corporate mentors.