About Us

Firebird was born out of a desire to create world-class contemporary Management Leadership. The ethos of industry relevance was embedded in the very beginning as a result of its origins in industry. The institute initially began as an integral leadership development exercise of the 1500 crore Bannari Amman spinning Mills/Shiva Texyarn Group of companies and later morphed to offer full time a master’s program in management.

The program offerings significantly vary from those of even much more established peer institutions who operate as purely academic entities. Firebird is probably the only MBA/PGDM institution in India where more than 40 % revenue come from corporate services as against student fee collections bearing testimony to our claim of being the only truly industry operated MBA/ PGDM program in this part of the country.

Firebird’s Highlights

  • Only International B School offering PGDM in Coimbatore.
  • Only two and half hours of application based classroom study, Student’s centric learning through case studies, simulation and management games, etc.
  • Offers Industry integrated PGDM to provide 70 % of the curriculum through Practical and work exposure.
  • Provide one on one industry mentors with clear objective of the Mentorship programme
  • Future Ready, cutting edge curriculum with focus on emerging specialisations
  • Hands on In-House entrepreneurial ventures.
  • CEO talks  to develop the leadership qualities of the students
  • International study tours
  • Award winning safe and green campus

Firebird’s 70% Program

Firebird was started with the objective of providing industry ready students on day one of graduation. An industry ready means they are aware and know the industry problems and ways to handle these situations on day one in the company. This can happen only if they are already trained in an industry setup. Thus the 70% program refers to all practical engagements designed to nurture leadership and all rounded personalities in our PGDM cohort.

Benefits of the 70% program structure


17 Companies
₹ 12.40 LPA Highest salary
₹ 6.20 LPA Average salary

Programs Details

Firebird’s Post Graduate Diploma in Management (PGDM) is fully linked with industry. Every student of the Programme would work under the mentorship of a corporate executive. The student would learn practical side of Management from the corporate mentor throughout the two years of the study. The Internship in industry effectively commences for all Firebird students from the first day of their study. While the students internalise management concepts from faculty members, they would get exposed to the practice of management through their corporate mentors.

POSTGRADAUTE DIPLOMA IN MANAGEMENT (PGDM) 2 YEARS 120 • Graduates with minimum 50% marks in any discipline from a University recognized by UGC.
• Candidates appearing for Final Year of Bachelor's Degree in 2021 can also apply
• Pre-qualification through  CAT, XAT, MAT, CMAT, ATMA, KMAT, PGCET, GMAT
Candidates will be shortlisted for group discussion and personal interview based on their FIREBIRD Aptitude test. INR. 1000/- INR. 4,80,000/- (FOR TWO YEARS) Approved by AICTE

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