About MICA
MICA - The School of Ideas, established in 1991, is the Premier Management School for Marketing, Communication, and Creativity , dedicated to Leading the change with innovation and strategy. The institution is uniquely structured to blend the rigor of strategic management (data and decisions) with the visionary power of applied creativity (purpose and cultural insight), thereby cultivating empathetic leaders and adaptive problem-solvers. MICA offers two-year residential Post Graduate Diploma programs, including the flagship PGDM-C, PGDM, and specialized PGPs in Crafting Creative Communications and Content and Creator Economy. Recognized with the 33rd all-India NIRF Rank, MICA holds key accreditations: AIU, AICTE, and NBA.
Rankings and Accreditations
MICA
MICA's Post Graduate Programmes
- Post Graduate Diploma in Management (PGDM) - 2 years
- Post Graduate Diploma in Management - Communications (PGDM-C) - 2 years
- Post Graduate Program in Crafting Creative Communications - Advance - 2 years
- Post-graduate Program in Content and Creator Economy (CCE) - 2 years
- Academic Qualification: Must possess a Bachelor's degree (10+2+3 system) or an equivalent qualification recognized by the Association of Indian Universities (AIU).
- Minimum Marks: Candidates must have secured a minimum of 50% marks or equivalent CGPA in their qualifying undergraduate degree.
- Final Year Students: Students appearing for their final year bachelor's degree examination can apply provisionally, provided they submit their final mark sheet and degree certificate by December 31st of the joining year.
- Age and Experience: There is no mandatory requirement for prior work experience, and there is no upper age limit for applicants to the two-year PG programs.
- MICAT: The MICA Admission Test (MICAT) is mandatory for all Post Graduate programs.
- External Test (PGDM/C Only): A valid score from CAT, XAT, or GMAT is mandatory for the Management tracks.
- PGDM -C: ₹28 Lakh for the batch 2025-27
- PGDM (2-year residential): ₹28 Lakh for the batch 2025-27
- PG in Crafting Creative Communications (Advanced) - 21 lakhs + GST*
- PG in Content & Creator Economy (CCE) - 21 lakhs + GST*
Rural Immersion (RI): The programme has a unique pedagogical approach that blends communication with marketing. Students engage with villagers to gain first-hand experience of rural life and its implications on strategic communication, rural marketing and social change leadership.
Entrepreneurship Immersion (EI): The programme provides students with an opportunity to study a course on entrepreneurship while working on a business idea of their own, thereby gaining practical and experiential learning needed for becoming an entrepreneur.
International Immersion (II): The programme allows students to learn from globally renowned faculty in an academically stimulating environment, which helps them be better prepared to face global challenges. The programme is designed for students to understand the US business ecosystem and exposes them to the cultural and social sensitivities of the world's biggest economy.
Timelines for MICAT - I and MICAT - II (2026-2027)
| MICAT- I | |
| Regn.Opens | September 2025 |
| Regn. Close | November 22, 2025, till 11:50 PM. |
| MICAT- II | |
| Regn. Opens | November 25, 2025 |
| Regn. Close | January 29, 2026 at 11:50 pm |
Scholarships & Financial Aid at MICA
At MICA, we believe that financial constraints should never limit talent. Our robust financial aid ecosystem ensures that deserving students have access to quality education and equal opportunities.
| Details | Description |
|---|---|
| Applicable Programs | PGDM-C, PGDM (2-year) and CCC (1-year) |
| Number of Scholarships | 25–30 annually |
| Coverage | 25% – 100% of tuition fees |
| Basis of Award | Academic performance, family income, and overall merit |
| Details | Description |
|---|---|
| Eligibility | 1 or 2 first-year PGDM-C / PGDM students |
| Sponsor | Prof. Bikram Bindra, Adjunct Faculty, MICA |
| Scholarship Value | Up to ₹5 lakhs |
| Aspect | Details |
|---|---|
| Tie-ups | No direct tie-ups with banks |
| Guidance | MICA provides support and guidance for students to explore education loans with major banks and NBFCs |
- Family income not exceeding ₹10 lakhs per annum
- Strong academic record (minimum CGPA of 3.00 for second-year students)
- Minimum 80% attendance across all subjects
- Submission and scrutiny of Income Tax Returns and Bank Statements
- Application submission
- Review of financial documents
- Interview with the MICA Scholarships Committee
- Final approval by the Director & CEO and the Dean
Note: The final decision for awarding scholarships rests with the MICA Management.
Admission Process
PGDM-C & PGDM Admission Process
- Apply for MICAT
- Submit CAT/XAT/GMAT scores
- MICAT Entrance Test (I & II)
- Group Exercise & Personal Interview (GE-PI)
- Final selection
PG in Crafting Creative Communications (Advanced)
- Admission Process
- Apply for MICAT
- Electronic subjective test (CEST)
- Personal Interview
- Final selection
PG in Content & Creator Economy
- Admission Process
- Apply for MICAT
- Personal Interview and portfolio presentation with a panel of experts.
- Final Selection
Sector Overview
FMCG/eCommerce
71 Offers
Highest CTC
₹35.75
Average CTC
₹21.07
Consulting & Tech
21 Offers
Highest CTC
₹29.04
Average CTC
₹20.00
Media, OTT & Sports
27 Offers
Highest CTC
₹25.00
Average CTC
₹15.49
Consumer Tech
14 Offers
Highest CTC
₹40.91
Average CTC
₹20.24
BFSI & Fintech
22 Offers
Highest CTC
₹24.00
Average CTC
₹18.05
OTHERS
40 Offers
Highest CTC
₹23.60
Average CTC
₹17.60
Final Placement 2025
INR 40.91 LPA
Highest CTC
INR 19.22 LPA
Average CTC
INR 18.00 LPA
Median CTC
Recruiters
Learn from Industry leaders
Industry meets Academia
Amogh Dusad
Head - Content, Mini TV,
Amazon
Swati Mohan
Strategic Advisor & Investor (Consumer Tech),
Former Head Of Marketing
Netflix
Swapnil Kumar
Head, Below the Line Marketing
Pernod Ricard India
Bikram Bindra
Global Marketing-Creative Strategy on ABSOLUT,
Pernod Ricard
Vineet Kanabar
Content Marketing Lead
Spotify
Karthik Nagrajan
Head - Branded Content
GroupM
MICA
Collaborations
MICA is a Fulbright Affiliate Institute as well as an approved and accredited partner of the Chartered Institute of Marketing, UK. MICA is a member of the Association of Asia Pacific Business Schools (AAPBS) and the Association of Management Development Institutions in South Asia (AMDISA). MICA has tie-ups with the following institutes. These collaborations focus on faculty, student exchange and joint research.
MICA
Life AT MICA
