Master of Business Administration


The landscape of the business world is changing. Companies are now looking for 'CDOs or Chief Design Officers' and 'Disruptive Innovation Managers'. The Design Strategic & Management MBA - a unique graduate program prepares students by fusing analytical business intelligence with the creative problem-solving skills. It has at its core subjects like Innovation capacity building, Strategy formulation, Digitization, along with the traditional management subjects.
The Executive MBA program addresses the career needs of hybrid thinkers in fields such as business, finance, design, product development, fashion design and social work who want to enhance their skills to seek opportunities with major corporations, nonprofits or entrepreneurial ventures.

The classes and the concepts offered on WUD's MBA and Executive MBA differ significantly from the traditional MBA programme. By the end of the program, graduates will be confident enough to make faster, better decisions in the face of uncertainty; Be comfortable with placing strategic bets using both intuition and data; Be more customer centric by understanding the basic approaches from ethnographic research, identify latent customer needs; Communicate how design thinking tools connect with business strategy, specifically the Play to Win framework; Ideate and prototype iteratively to develop new products and experiences; Learn from examples of success and failures from some of the world's leading innovation organizations; and Apply these concepts in order to drive innovation in their own organization.

The Programs Offered are


Program Seats Duration Eligibility Specialisation Fee Per Annum
Master of Business Administration 30 2 Years * Graduation with minimum 50% marks Design Strategy &Management 4,50,000
Master of Business Administration (Executive) * CAT qualified students will be preferred
* Graduation with minimum 50% marks and minimum 2 years of work experience Design Strategy & Management

 

 

 

Program Focus and Scope


Master of Business Administration

Design Strategy & Management

FOCUS- Strategy formulation via Design thinking when combined with the right business skills has proven to be far more effective than the traditional MBA. This program enables students to deal with the changing business scenarios with the competitive edge of Design thinking.

SCOPE- Various industries ranging from IT, Manufacturing, Fashion, Logistics, Pharmacy, banking etc. have huge teams in design. Today, the world is moving to a new media era of AI & VR (Artificial Intelligence & Virtual Reality). This means there will be a huge need for Design Strategist s in the above industries.


 

 

WORLD UNIVERSITY OF DESIGN
PLOT NO. 1, RAJIV GANDHI EDUCATION CITY, RAI, SONEPAT, HARYANA

For more info, write @ payal.sharma@careerlauncher.com or Call Payal @ 8448695056