MICAT is held for selecting candidates for admission in MICA Ahmedabad. The flagship course that accepts the MICAT Score is the PGDM-C/PGDM course or the diploma course in Communication. MICA has carved a niche for itself in generating business stalwarts in the domain of strategic management and digital marketing. The applicants of MICAT are extremely serious about pursuing masters from MICA and the total number of MICAT test takers had been more than 5000 last year. As the number substantially drops from the number of aspirants appearing for CAT, XAT or NMAT, clearing MICAT becomes fairly easier for candidates and no part of their dream of getting into a prestigious b-school is compromised. The selection process of MICA is held once or twice for one academic session of two years. The cycles mainly shuffle between December to January and Feb to March. MICA is extremely welcoming towards students who take MICAT additionally and keeps them on the frontline as compared to traditional CAT or GMAT aspirants.

The PDGM-C (Postgraduate diploma in Communication) focuses on developing strategic marketing professionals. MICA Ahmedabad is acknowledged to be one of the best colleges in the field of marketing and the PGDM-C focuses on grooming business leaders who focus on creative thinking, consumer-centricity, communication, and community outreach according to MICA's Program Summary of PGDM-C.

MICAT is held specifically for MICA Ahmedabad's selection processes. This increases the difficulty level of the exam since the only candidates that appear are serious aspirants for MICA Ahmedabad.

The Eligibility Criteria for MICAT is quite similar to other MBA Entrance Exams with one significant difference. Candidates applying through MICAT are expected to give one of CAT/XAT/GMAT as well in order to be eligible for further processes. The major eligibility criteria for candidates to be eligible for MICAT are:

• Bachelor's degree in any discipline or equivalent qualification from a recognized university

• Final year students can also apply

• A valid CAT Score/GMAT score

The test fee for MICAT is 2100/- for each attempt. The application fee for the MICAT Exam must be paid online with an option of the offline payment. The online options for payment of the application fee of MICAT 2024-2026 are:

• Debit Card/ Credit Card 

• Net Banking 

• IMPS

The offline options available for payment of the MICAT 2024 Application fee are expected to be:

• Demand Draft 

• Cash (only in SBI Banks)

If the candidate wishes to pay by cash, they need to click on the Payment through SBI button in the payment options and print the Challan generated. The Challan has 3 parts with one part to be kept with the candidate, one part to be submitted at MICA Ahmedabad and one part that will be taken by the bank when the payment is made.

The MICAT Exam has 3 sections as mentioned above. The section-wise MICAT Syllabus is discussed below:

Psychometric Test - MICAT Syllabus

The Psychometric test is entirely subjective and there is no fixed syllabus as it asks questions to find out about the candidate personality.

Aptitude Section - MICAT Syllabus

This is a section that is somewhat similar to other MBA Entrance Exams. While it does not have a clearly defined syllabus, the major topics can be identified quite easily. The Verbal Ability section contains three main topics:

• Reading Comprehension

• Vocabulary

• Grammar

The Quantitative Aptitude and Data Interpretation section in MICAT contains:

• Algebra

• Geometry

• Arithmetic

• Data Interpretation

• Trigonometry

• Numbers

• The General Awareness section is extremely vast and can contain questions on both Static GK and Current Affairs.

The Convergent and Divergent Thinking section is a combination of logical reasoning and verbal reasoning. Some of the major topics in this section of MICAT are:

• Visual Reasoning

• Sequence and Series

• Data Sufficiency and Problem Solving

• Word Association