Start at the macro level, for example, to understand needs, actions, behavior, and opinion of test-takers of a particular product/program
The micro-level survey will involve understanding the resources (institutions, competition, etc.) contributing to the same
Analyze the competition: How many of them offer a similar program in the area; why are they preferred by students; what all are their best resources; details on fees, infrastructure, student numbers, etc.
Collect feedback on existing competitors from students and their parents, and employees
Identify the market size, and pinpoint the needs that are not being identified and addressed after meeting students, parents, teachers, and faculty members
Do a SWOT analysis to identify the specific product/program to be offered, as well as the most effective tools for marketing
