MICA - The School of Ideas (Ahmedabad) - Admissions, Eligibility
Founded in 1991, MICA, Ahmedabad is located in administrative headquarters of colourful state Gujarat. MICA is renowned for creating leaders in Strategic Marketing and Communication. MICA's curriculum focuses on human and experimental implications of knowledge and moulds its student with great power in creativity and logic. It is the first ever institute in India to have introduced a specialization course in Digital Communication Management.
Courses offered by MICA:
- Post Graduate Diploma in Management - Communications (PGDM-C)
- Post Graduate Diploma in Management (PGDM)
- Fellow Programme in Management - Communications (FPM-C)
- Crafting Creative Communications (CCC)
Getting into MICA - The School of Ideas (Ahmedabad)
MICA - The School of Ideas Results Accepted
PGDM / PGDM-C - CAT, XAT or GMAT+ MICAT 1 / MICAT 2
FPM - C - Application based+ MICA's FPM Admission Test.
CCC - Written Test + Group Discussion + Personal Interview
MICA - The School of Ideas Eligibility
Eligibility For PGDM / PGDM-C
- Admission to the Post-graduate Programmes (PGP) both, PGDM (C) and PGDM require a Bachelor's degree (10 + 2 + 3 system) or an equivalent qualification in any discipline recognized by the Association of Indian Universities (AIU).
- Candidates appearing for final examinations towards a Bachelor's degree (or equivalent) are also eligible to apply.
- Candidates who demonstrate aptitude for expressing, assessing, and /or conceiving ideas that move people to action and achieve business results tend to stand a better chance of being shortlisted.
Eligibility for FPM
- Applicants must have a UGC/AIU/AICTE approved Post Graduate/Master's Degree/equivalent qualification with at least 55% marks or equivalent grade in the field of management/communications/humanities/ or social science. Exposure and understanding of Marketing, Media, Public Relations, Advertising and/or Journalism shall be an added advantage.
- The candidate should have also completed a UGC/AIU/AICTE approved three-year Bachelor's degree/equivalent qualification after completing higher secondary (10+2) or equivalent. The Bachelor's degree can be from any discipline (Engineering/ Science/ Social Studies/ Arts/ Commerce/ Communication/ Management/ or Media).
- Foreign nationals and NRIs with non-Indian degrees that are considered equivalent (by UGC/AIU/AICTE) to the qualifications listed with GRE above are also eligible to apply for the programme.
Eligibility For CCC
- Admission to the CCC programme requires a Bachelor's degree (10 + 2 + 3 system) or an equivalent qualification in any discipline recognized by the Association of Indian Universities (AIU).
- Candidates appearing for final examinations towards a Bachelor's degree (or equivalent) are also eligible to apply.
MICA - The School of Ideas (Ahmedabad) Admission Procedure
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PGDM / PGDM-C
All the candidates have to appear for at least one exam out of CAT, XAT or GMAT. Then, eligible candidates have to give MICAT (MICA Admission Test). On clearing the required cut-offs and the composite score, a candidate is called for the third round- GE (Group Exercise) and PI (Personal Interview).
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FPM
-The process begins with telephonic interviews for eligible candidates.
-Shortlisted candidates are required to appear for FPM Admission test.
-Candidates are then required to appear for an Individual Presentation (IP) and a Personal Interview (PI). -
CCC
The written test is conducted through email with a stipulated time of 48 hours to complete the same.
Successful candidates are shortlisted for Group Exercise (GE) & Personal Interview (PI).
The final selection of the candidates will be based on their overall performance.
Selection procedure in MICA - The School of Ideas (Ahmedabad)
- Selection for PGDM / PGDM-C
Step 1: Candidates give either of three exams
Step 2: MICA Admission Test
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All candidates are assessed on MICAT, which consists of 6 sections: Psychometric (P), Verbal ability (VA), Quantitative ability and Data Interpretation (QADI), General awareness (GA), Divergent and Convergent Thinking (DCT), and Descriptive Test (DT).
Step 3: Preparation of shortlist for GE-PI
- Psychometric test is a qualifier
- Those who qualify on the Psychometric Test, their CAT/XAT/GMAT relative performance will be considered (subject to a minimum cut-off)
- Those who qualify based on CAT/XAT cut-off or GMAT score shall be assessed for the following MICAT sections: Verbal Ability (VA), Quantitative Ability and DATA Interpretation (QADI), General Awareness (GA), and Divergent and Convergent Thinking (DCT).
- Those who qualify on the basis of relative performance subject to a minimum cut-off in scaled scores for each of these sections (namely: VA, QADI, GA, and DCT) and CAT/XAT cut-off or GMAT score shall have their descriptive tests evaluated.
- Those who qualify on the basis of a,b,c, and d above and on the basis of relative performance subject to a minimum cut-off in scaled score in DT shall be considered for shortlisting for GE-PI. Shortlist will be prepared on the basis of MICAT-I and/or MICAT-II.
This will be prepared based on the composite score formula of 50% CAT/XAT/GMAT and 50% MICAT
Step 4: Preparation of Merit List
- All those candidates who appear in GE & PI, and fulfil the following conditions will be considered for the merit list:
- Majority recommendation by all panel members of PI
- At least 3.5 or more on a 5-point scale in GE
- At least 4 or more on a 5-point scale in PI
- A final composite score will be created based on the following weightage:
CAT/XAT/GMAT-20%
MICAT-30%
GE-20%
PI- 30%
- Selection for FPM
- Stage 1: Telephone interviews for eligible candidates.
- Stage 2: Shortlisted candidates appear for MICA’s FPM Admission Test. FPM Admission Test is a three-day process organised at MICA campus comprising of Written Test (WT), Individual Presentation (IP) and Personal Interview (PI). Candidates appearing for admission test will be provided lodging and boarding on MICA campus.
- Selection for CCC
- A transformative journey that provides a framework to discover or rediscover oneself. Empowering our learners to design communication which impacts the rapidly changing world.
- The selection process is simple yet institutionalized. Every applicant is given the opportunity to take the written test. The written test is conducted through email with a stipulated time of 48 hours to complete the same.
- Successful candidates are shortlisted for Group Exercise (GE) & Personal Interview (PI) which will be held at Ahmedabad (MICA Campus), Bangalore, Delhi, Kolkata and Mumbai. The final selection of the candidates will be based on their overall performance.
Fees
| PGDM - C | PGDM | FPM - C | CCC |
| Rs. 23,00,000/- (Approx.) | Rs. 23,00,000/- (Approx.) | Rs. 23,00,000/- (Approx.) | Rs. 8,36,620/- |
Final Placement 2022-23
| 100% Placement Achieved | |
| Highest CTC | INR 36.00 lakhs |
| Average CTC | INR 20.09 lakhs |
| Avg. CTC Top 25 | 31.43 lakhs |
Summers Placements 2022-23
| 100% Placement Achieved | |
| Highest Stipend | INR 4.40 lakhs |
| Average Stipend | INR 1.54 lakhs |
| Avg. Stipend Top 25 | 3.20 lakh |
Final Recruitment Partners at MICA - The School of Ideas (Ahmedabad)
Key Highlights (USPs)
MICA's spirit lies in its grasping of contemporary trends and sensibilities, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government, and community.
Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world in marketing, brand management, research & analytics, advertising, media, digital and other related businesses.
Scholarships Details
The MICA Scholarships are awarded based on the students overall academic performance and family income. The scholarships are being awarded to students currently pursuing studies at MICA. The process of evaluating and awarding the Scholarships is detailed and rigorous. Each scholarship amounts upto 25% of the annual fees per student in the programme.
Important Dates
| EVENTS | Timeline (2024-2026) |
|---|---|
| MICAT I | |
| MICAT I Registration opens | September 2023 |
| MICAT I Registration closes | November 20, 2023, at 11:50 pm |
| MICAT – I Registration closes after the Extension | November 22, 2023, at 11:50 pm |
| MICAT-I Issue of Call Letters/Admit Card | November 29, 2023 |
| MICAT I | December 2, 2023 |
| MICAT - I Score Card Release | December 21, 2023 |
| MICAT II | |
| MICAT II Registration opens | November 23, 2023 |
| MICAT II Registration closes | January 16, 2024. at 11:50 pm |
| MICAT – II Registration closes after Extension | January 17, 2024. at 11:50 pm |
| MICAT - II Issue of Call Letters/Admit Card | January 24, 2024 |
| MICAT II | January 27, 2024 |
| MICAT- II Score Card Release | February 15, 2024 |
| GE & PI Shortlist | February 15, 2024 |
| GE & PI at MICA, Ahmedabad | March 1, 2024 |
| GE & PI at Bangalore | March 5 & 6, 2024 |
| GE & PI at Delhi | March 10,11, & 12, 2024 |
| GE & PI at Kolkata | March 16 & 17, 2024 |
| GE & PI at Mumbai | March 21 & 22, 2024 |
| Final results | First Week of April 2024 |
The analysis given above has been prepared by Career Launcher experts. The information given here has no bearing on your actual score. Career Launcher does not take responsibility for any discrepancy between information in this document and actual result.