Founded in 1991, MICA, formerly known as Mudra Institute of Communications Ahmedabad, is located in administrative headquarters of colorful state Gujarat. MICA is renowned for creating leaders in Strategic Marketing and Communication. MICA's curriculum focuses on human and experimental implications of knowledge and moulds its student with great power in creativity and logic. It is the first ever institute in India to have introduced a specialization course in Digital Communication Management.
Courses offered by MICA:

Courses offered by MICA:

  • Post Graduate Diploma in Management - Communications (PGDM-C)
    MICA's flagship two- year Post Graduate Diploma in Management - Communications
  • Fellow Programme In Management - Communications (FPM-C
    An AICTE approved doctoral level interdisciplinary Programme.

 

Getting into MICA Ahmedabad(MICA)

MICA Results Accepted

PGDM-C - CAT, XAT or GMAT+ MICAT

FPM- Application based+ MICA's FPM Admission Test.

MICA Ahmedabad Eligibility

Eligibility For PGDM-C

  • Admission to the PGDM-C programme requires a Bachelor's degree (in keeping with the 10 + 2 + 3 system) or an equivalent qualification in any discipline recognised by the Association of Indian Universities (AIU). Candidates appearing for final examinations towards a Bachelor's degree (or equivalent) are also eligible to apply.

Eligibility for FPM

  • Applicants must have a Masters Degree/an equivalent qualification with at least 55% marks or an equivalent grade in the field of Management/ Communications/ Humanitites/ or Social Science. Exposure and understanding of marketing, media, public relations, advertising, and/or journalism shall be an added advantage.
  • The candidate also should have completed a three-year Bachelor's degree/an equivalent qualification, after completing higher secondary (10+2) or an equivalent.

or,

  • At least 55% marks or an equivalent grade in a Five year Integrated Masters Degree Programme from any discipline of the Humanities /Social Sciences / Business Management, having Communication/Journalism/Advertising/Public Relations/Media/Marketing as a subject, obtained after completing higher secondary (10+2) or an equivalent. Qualifications described above must be recognised by AICTE/Universities/Deemed Universities.
  • Foreign nationals and NRIs with non-Indian degrees that are considered to be equivalent (by UGC/AICTE) to the qualifications listed above, are also eligible to apply for the Programme.
  • A Foreign National is a person who is not a citizen of India.
  • An NRI is an Indian who as of April 2016 is working or studying or residing outside India, for at least the past 12 months continuously.

or,

  • Final year students appearing for their Master's degree or an equivalent examination, can also apply. Such candidates, if selected, should be able to produce the final mark sheet (proving that they satisfy the eligibility criteria), at the time of accepting the offer of admission- failing which the offer shall automatically stand withdrawn.

 

MICA Ahmedabad Admission Procedure

  • PGDM-C

    All the candidates have to appear for at least one exam out of CAT, XAT or GMAT. Then, eligible candidates have to give MICAT (MICA Admission Test). On clearing the required cut-offs and the composite score, a candidate is called for the third round- GE (Group Exercise) and PI (Personal Interview).

  • FPM
    -The process begins with telephonic interviews for eligible candidates.
    -Shortlisted candidates are required to appear for FPM Admission test.
    -Candidates are then required to appear for an Individual Presentation (IP) and a Personal Interview (PI).


Selection procedure in MICA for PGDM-C

Step 1: Candidates give either of three exams

  • CAT
  • XAT
  • GMAT

Step 2: MICA Admission Test

  • All candidates are assessed on MICAT, which consists of 6 sections: Psychometric (P), Verbal ability (VA), Quantitative ability and Data Interpretation (QADI), General awareness (GA), Divergent and Convergent Thinking (DCT), and Descriptive Test (DT).

Step 3: Preparation of shortlist for GE-PI

  • Psychometric test is a qualifier
  • Those who qualify on the Psychometric Test, their CAT/XAT/GMAT relative performance will be considered (subject to a minimum cut-off)
  • Those who qualify based on CAT/XAT cut-off or GMAT score shall be assessed for the following MICAT sections: Verbal Ability (VA), Quantitative Ability and DATA Interpretation (QADI), General Awareness (GA), and Divergent and Convergent Thinking (DCT).
  • Those who qualify on the basis of relative performance subject to a minimum cut-off in scaled scores for each of these sections (namely: VA, QADI, GA, and DCT) and CAT/XAT cut-off or GMAT score shall have their descriptive tests evaluated.
  • Those who qualify on the basis of a,b,c, and d above and on the basis of relative performance subject to a minimum cut-off in scaled score in DT shall be considered for shortlisting for GE-PI. Shortlist will be prepared on the basis of MICAT-I and/or MICAT-II.

This will be prepared based on the composite score formula of 50% CAT/XAT/GMAT and 50% MICAT

Step 4: Preparation of Merit List

  • All those candidates who appear in GE & PI, and fulfil the following conditions will be considered for the merit list:
  • Majority recommendation by all panel members of PI
  • At least 3.5 or more on a 5-point scale in GE
  • At least 4 or more on a 5-point scale in PI
  • A final composite score will be created based on the following weightage:

CAT/XAT/GMAT-20%
MICAT-30%
GE-20%
PI- 30%

 

 

Fees

The course fee of PGDM-C is Rs. 13.5 Lacs



Inside MICA Ahmedabad

MICA Ahmedabad Diversity:

Gender based Diversity

Unlike other MBA colleges, the number of females in MICA is higher than males.

Educational Background Diversity

The following pie chart shows the academic diversity at MICA.

Work Experience Diversity




MICA Ahmedabad placements

MICA witnessed another successful placement season in year 2017. The details of the final and the summer placements are given below.

Final Placements at MICA Ahmedabad

Placements Highlights

 

Number of students participated in placements

152

Number of companies participated

80

Highest package offered

Rs. 40,88,073

Average package offered

Rs. 56,03,540

Percentage of students received PPOs

Rs. 12,65,166

Percentage of students received PPOs

Rs. 11,97,000

Percentage of students received PPOs

23%

Final Placements at MICA Ahmedabad

 

Number of companies

Highest Package

Average Package

Total number of students

Internet & Technology

11

40.88 LPA

9.33 LPA

29

FMCG, FMCD and retail

12

27.07 LPA

12.70 LPA

24
(3 international)

Media

15

15 LPA

10.73 LPA

30

Advertising

7

9 LPA

7.68 LPA

15

BFSI, Analytics and brand consulting

12

18 LPA

9.61 LPA

16

Others

23

24.30 LPA

12.16 LPA

38


Summer Placements at MICA Ahmedabad:

Tabulated below are the highlights of the Summer Placements 2016:

Summer Placement Highlights

 

Number of companies visited

61

Number of students

168

Highest Stipend

Rs. 80,000

Average stipend

Rs. 27,342

Median stipend

Rs. 25,000


Distribution of students recruited across domains:

 

Disclaimer:

The analysis given above has been prepared by Career Launcher experts. The information given here has no bearing on your actual score. Career Launcher does not take responsibility for any discrepancy between information in this document and actual result.

For more info , please visit :   www.mica.ac.in