Founded in 1991, MICA, Ahmedabad is located in administrative headquarters of colourful state Gujarat. MICA is renowned for creating leaders in Strategic Marketing and Communication. MICA's curriculum focuses on human and experimental implications of knowledge and moulds its student with great power in creativity and logic. It is the first ever institute in India to have introduced a specialization course in Digital Communication Management.
Courses offered by MICA:
PGDM / PGDM-C - CAT, XAT or GMAT+ MICAT 1 / MICAT 2
FPM - C - Application based+ MICA's FPM Admission Test.
CCC - Written Test + Group Discussion + Personal Interview
Eligibility For PGDM / PGDM-C
Eligibility for FPM
Eligibility For CCC
All the candidates have to appear for at least one exam out of CAT, XAT or GMAT. Then, eligible candidates have to give MICAT (MICA Admission Test). On clearing the required cut-offs and the composite score, a candidate is called for the third round- GE (Group Exercise) and PI (Personal Interview).
Step 1: Candidates give either of three exams
Step 2: MICA Admission Test
All candidates are assessed on MICAT, which consists of 6 sections: Psychometric (P), Verbal ability (VA), Quantitative ability and Data Interpretation (QADI), General awareness (GA), Divergent and Convergent Thinking (DCT), and Descriptive Test (DT).
Step 3: Preparation of shortlist for GE-PI
This will be prepared based on the composite score formula of 50% CAT/XAT/GMAT and 50% MICAT
Step 4: Preparation of Merit List
|PGDM - C||PGDM||FPM - C||CCC|
|Rs. 20,00,000/- (Approx.)||Rs. 20,00,000/- (Approx.)||Rs. 25,00,000/- (Approx.)||Rs. 8,36,620/-|
MICA witnessed another successful placement season in year 2019. The details of the final and the summer placements are given below.
|Highest package offered||Rs. 58,20,000|
|Average package offered||Rs. 12,80,000|
Summer Placements (Batch of 2018-2020)
100% Placements achieved
|No. of Participating Companies||55|
|Average Stipend||INR 81,090|
|Median Stipend||INR 70,000|
|Highest Stipend||INR 3,20,000|
MICA's spirit lies in its grasping of contemporary trends and sensibilities, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government, and community.
Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world in marketing, brand management, research & analytics, advertising, media, digital and other related businesses.
The MICA Scholarships are awarded based on the students overall academic performance and family income. The scholarships are being awarded to students currently pursuing studies at MICA. The process of evaluating and awarding the Scholarships is detailed and rigorous. Each scholarship amounts upto 25% of the annual fees per student in the programme.
|Important Dates for CCC, FPM, PGDM-C and PGDM|
|Online Application Open||CCC,
MICAT 1 (PGDM-C/PGDM)
|October 9, 2019|
|Online Application Close||MICAT 1 (PGDM-C/PGDM)||November 25, 2019|
|Online Application Open||MICAT 2 (PGDM-C/PGDM)||November 26, 2019|
|MICAT 1||PGDM-C/ PGDM||December 07, 2019|
|Online Application Close||CCC,
|January 16, 2020|
|Online email examination||CCC||January 20, 2020|
|MICAT 2||PGDM-C/ PGDM||January 25, 2020|
|GE & PI at MICA, Ahmedabad||CCC / PGDM-C/ PGDM||March 2 & 3, 2020|
|GE & PI at Bengaluru & Mumbai||CCC / PGDM-C/ PGDM||March 5,6 & 7, 2020|
|GE & PI at Delhi and Kolkata||CCC / PGDM-C/ PGDM||March 13,14 & 15, 2020|
|Online Application Close||FPM||March 15, 2020|
|Telephonic interviews||FPM||March 23 & 24, 2020|
|Admission Test on campus||FPM||April 6,7 & 8, 2020|
The analysis given above has been prepared by Career Launcher experts. The information given here has no bearing on your actual score. Career Launcher does not take responsibility for any discrepancy between information in this document and actual result.