Due to the rapidly evolving nature of Big Data, the Characteristics of Big Data are continually analyzed and improved upon. Some of the most important characteristics of Big Data include:
One thing that each company wants to do is earn as much profit as possible. In order to do this, the company needs to work on acquiring as many customers as possible and retain the customers that they have captured. Thus customer satisfaction becomes extremely important for the company.
One of the ways of improving the customer satisfaction levels is through Big Data Analytics. Using the vast amount of data, the service levels of the company can be improved such that the customer satisfaction levels increase. This is where the Characteristics of Big Data come into play with the volume, velocity, variety, and variability of the Data allowing the companies to make more accurate decisions.
Some of the companies who have used this method to retain and attract customers are:
The Characteristics of Big Data are what make it so useful for all companies. The fact that Big Data allows you to create a virtual profile for your customers means that the services that have been designed can be that much more personalized and appropriate.
There are too many applications of Big Data to count because, at the end of the day, it represents our interpretation of the given data. This means that everyone can have a different perspective which can lead to different conclusions and different actions. These Characteristics of Big Data are immensely useful for the companies.