What subjects are taught in BBA + MBA?
BBA+MBA is a five-year integrated program that combines undergraduate and postgraduate degrees in business administration. This course equips students with the comprehensive knowledge and skills required to succeed in the business world.
The curriculum and tenure for BBA+MBA varies from one institution to another. However, some of the core subjects that are commonly taught include:
- Business Management: This covers business planning, decision-making, leadership, and organizational design.
- Economics: Provides an understanding of the economic environment in which businesses operate, covering topics such as microeconomics, macroeconomics, international economics, and business economics.
- Accounting and Finance: Covers financial management, financial reporting, and analysis, including financial statement analysis, budgeting, financial planning, and investment management.
- Marketing: Covers different marketing strategies to promote products and services, including consumer behavior, market research, advertising, and sales management.
- Human Resource Management: Provides an understanding of HR’s role in managing employees and promoting organizational growth, including recruitment, training, performance management, and employee relations.
- Organizational Behavior: Provides an understanding of the behavior of individuals and groups within organizations, including motivation, communication, leadership, and teamwork.
- Operations Management: Covers the production and delivery of goods and services, including supply chain management, inventory management, and quality control.
- Strategic Management: Covers different strategies to achieve organizational goals, including business model innovation, competitive analysis, and corporate strategy.
- Entrepreneurship: Covers various aspects of starting and running a business, including business planning, funding, marketing, and operations.
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