MICAT 2023-2025

Become a visionary and go for the gold with MICA. The PGDM-C/PGDM programmes at MICA are uniquely positioned to leverage MICA's core competence in Strategic Marketing & Communication, while also delving deeper into the fields of Digital Marketing, Design, Data, Creativity and Innovation that are essential to the success of any organization today.

ADMISSIONS OPEN 2023-2025

About MICAT 2023-2025

MICAT is quite different from other MBA Entrance Exams. It will have three different sections with their own time limits.

Part 1: Psychometric test

Part 2: Descriptive Test

Part 3: Aptitude Test (Verbal Ability, Quantitative Ability, General Awareness, and Divergent-Convergent Thinking)

Key Points to Remember :


Highlights of MICAT 2023

Part 1 (Psychometric Test)

30 Minutes

Part 2 (Aptitude Test)

105 Minutes

Part 3 (Descriptive Test)

30 Minutes 

Total

165 Minutes


MICA Ahmedabad holds the MICAT Exam twice a year before releasing a shortlist of candidates for the Group Exercise and Personal Interview process. The first MICAT 2021 Exam (dubbed MICAT 1) was conducted on December 4, 2021and the results were declared on December 21, 2021.

Courses Offered through MICAT

MICAT is held for selecting candidates for admission in MICA Ahmedabad. The flagship course that accepts the MICAT Score is the PGDM-C course or the diploma course in Communication. MICA has carved a niche for itself in generating business stalwarts in the domain of strategic management and digital marketing. The applicants of MICAT are extremely serious about pursuing masters from MICA and the total number of MICAT test takers had been more than 5000 last year. As the number substantially drops from the number of aspirants appearing for CAT, XAT or NMAT, clearing MICAT becomes fairly easier for candidates and no part of their dream of getting into a prestigious b-school is compromised. The selection process of MICA is held once or twice for one academic session of two years. The cycles mainly shuffle between December to January and Feb to March. MICA is extremely welcoming towards students who take MICAT additionally and keeps them on the frontline as compared to traditional CAT or GMAT aspirants.

The PDGM-C (Postgraduate diploma in Communication) focuses on developing strategic marketing professionals. MICA Ahmedabad is acknowledged to be one of the best colleges in the field of marketing and the PGDM-C focuses on grooming business leaders who focus on creative thinking, consumer-centricity, communication, and community outreach according to MICA's Program Summary of PGDM-C.

MICAT is held specifically for MICA Ahmedabad's selection processes. This increases the difficulty level of the exam since the only candidates that appear are serious aspirants for MICA Ahmedabad.

MICAT Notification 2023-2025

MICAT-1 Exam 2023: Important Dates

MICAT-I exam details with MICAT 2023 exam date, last date to apply and other MICAT 2023 important dates for MICAT-I for admission to MICA Ahmedabad PGDM 2023-25 batch are as below:

MICAT-I Entrance Exam Schedule MICAT 2023 Important Dates
MICAT - I: MICA Application start date September 30, 2022
MICAT - I: Last Date to Apply for MICA Admission November 19, 2022 till 11.50 PM
Issue of MICAT- I Call Letters/Admit Card November 30, 2022
MICAT - I: MICAT Exam Date (MICA Institute level Exam) December 3, 2022
MICAT - I Result & Score Card Release December 21, 2022
GE & PI Shortlist February 17, 2023
GE & PI at MICA, Ahmedabad March 7, 2023
GE & PI at Delhi March 10, 11 & 12, 2023
GE & PI at Bangalore & Kolkata March 17 & 18, 2023
GE & PI at Mumbai March 24 & 25, 2022
Final Admission Results by MICA First week of April 2023

MICAT-II 2023: Important Dates

MICAT-II exam details with MICAT-II 2023 exam date, last date to apply and other MICAT 2023 important dates for MICAT-II for admission to MICA Ahmedabad PGDM 2023-25 batch are as below:

MICAT-II 2023 Entrance Exam Schedule MICAT 2023 Important Dates
MICAT - II: Registration opens November 22, 2022
MICAT - II: Last Date to Apply for MICA Admission January 16, 2023 till 11.50 PM
Issue of MICAT- II Call Letters/Admit Card January 24, 2023
MICAT-II: MICAT Exam Date (MICA Institute level exam) January 28, 2022
MICAT-II Result and Score Card Release February 17, 2023
GE & PI Shortlist February 17, 2023
GE & PI at MICA, Ahmedabad March 7, 2023
GE & PI at Delhi March 10, 11 & 12, 2023
GE & PI at Bangalore & Kolkata March 17 & 18, 2023
GE & PI at Mumbai March 24 & 25, 2022
Final Admission Results by MICA First week of April 2023

To know about MICAT Important dates, click here

For more details, please go to this page.

MICAT Eligibility Criteria

The Eligibility Criteria for MICAT is quite similar to other MBA Entrance Exams with one significant difference. Candidates applying through MICAT are expected to give one of CAT/XAT/GMAT as well in order to be eligible for further processes. The major eligibility criteria for candidates to be eligible for MICAT are:


 

MICAT 2023 Registration

The MICAT 2023 registration for MICAT 2 has been started. The application and registration for MICAT is completely online and the candidates need to provide the following details:



With these details, the candidate will be able to complete the MICAT Registration after paying the application fee.

MICAT Exam Fees

The test fee for MICAT is 2100/- for each attempt. The application fee for the MICAT Exam must be paid online with an option of the offline payment. The online options for payment of the application fee of MICAT 2023 are:



The offline options available for payment of the MICAT 2023 Application fee are expected to be:



If the candidate wishes to pay by cash, they need to click on the Payment through SBI button in the payment options and print the Challan generated. The Challan has 3 parts with one part to be kept with the candidate, one part to be submitted at MICA Ahmedabad and one part that will be taken by the bank when the payment is made.

MICAT Exam Pattern

MICA Ahmedabad has released the MICAT 2023-2025 Notification but has not given details regarding the number of questions in the sections so we have to study the exam pattern of last year's MICAT Exam. The overall exam pattern has been tabulated below:

No of Sections Subjects Questions Time Allotted
Section I Psychometric 150 30 mins
Section II Descriptive Test 4 25 mins
Section III Verbal Ability (VA) 20 1 hour 20 mins
Quantitative Ability and Data Interpretation (QA & DA) 20
General Awareness (GA) 20
Divergent-Convergent Reasoning (DCR) 20
Total 234 2 hours 15 Mins

MICAT has a combination of subjective and objective questions. There is also no negative marking in any section except Section III due to the nature of the sections themselves. Section III is quite similar to the aptitude section of other MBA Entrance Exams.

MICAT Syllabus

The MICAT Exam has 3 sections as mentioned above. The section-wise MICAT Syllabus is discussed below:


Psychometric Test - MICAT Syllabus

The Psychometric test is entirely subjective and there is no fixed syllabus as it asks questions to find out about the candidate personality.


Aptitude Section - MICAT Syllabus


This is a section that is somewhat similar to other MBA Entrance Exams. While it does not have a clearly defined syllabus, the major topics can be identified quite easily. The Verbal Ability section contains three main topics:



The Quantitative Aptitude and Data Interpretation section in MICAT contains:



The Convergent and Divergent Thinking section is a combination of logical reasoning and verbal reasoning. Some of the major topics in this section of MICAT are:


How to Prepare for MICAT

The difference between MICAT and other MBA Entrance Exams emphasizes that preparation for MICAT is somewhat tricky. The first thing that each candidate needs to do is to understand exactly what is tested in the MICAT Exam. The major pin point for the candidates during MICAT Preparation could be the Descriptive section as it is completely different from any of the sections in other MBA Entrance Exams.


The best mode of preparation for this section would be to go through previous MICAT papers and the sample papers that MICA Ahmedabad has uploaded on their website. This will give the candidate an idea of the kind of questions that could be asked in the MICAT Exam. Apart from this, attempting as many MICAT Mocks would also be helpful in your MICAT Preparation.


 

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